ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

This summer, to appeal to the under 35s, Bordeaux wines, Bordeaux wines are satisfying their expectations with a number of experiences, digital input and coolitude!

• Bordeaux wines will be present at two main music festival during the summer, V and B Fest' and Rock en Seine

• Reasonably priced, easy drinking wines will be served

• A media and digital campaign is targeting channels used by these young people (Konbini, Spotify)

• Collaboration with Ohlesjolis, a 100% local (Arcachon) clothing brand that promotes “the Atlantic way of life”

This plan aims to be completely innovative and to modernise the image of Bordeaux wines with this strategic customer target of young people who will be consumers of the future .