ボルドー最高評議会
The Grand Conseil du Vin de Bordeaux
September 27, 2021Special offers for Bordeaux wines in Tesco and Waitrose supermarkets
As part of its promotion activities, the CIVB is investing in special offers with its Trade partners (large retail chains, wine shops, e-commerce and on-trade outlets) to boost the appeal and renown of Bordeaux wines.
The objectives are to create a 360° promotional activation, to create added value by supplying informative content about Bordeaux, while helping to provide a good range of wines in these supermarkets and boost sales.
This programme of special offers will run between the following dates:
• At Tesco : from 5th to 25th October 2021
• At Waitrose : from 13th October to 4th November 2021
