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From June 23^rd to 29^th 2025 Bordeaux Wines will be featured on the iconic screen at Piccadilly Circus in London, kicking off an ambitious summer campaign combining visibility, experiential outreach, and digital engagement.

Presence at two major UK music festivals: Love Supreme (July 4^th–6^th) and Big Feastival (August 22^nd–24^th), with a Bordeaux wine bar offering festival-goers accessible and engaging tasting experiences.

In conjunction, a comprehensive digital campaign will be launched: competitions, sponsored content on YouTube, Rakuten TV, in the Daily Mail, and more, as well as social media activations led by lifestyle influencers.