
Bordeaux
July 9, 2025New President of the CIVB
Bernard Farges (winegrower) was elected for a three-year term as President of the interprofessional organisation, the CIVB. In his inaugural address, he outlined a roadmap co-developed by the winegrowing and wine-growing sectors, which focuses on four areas: reducing vineyards, innovating, boosting consumption (particularly through a shift in promotional investments toward sales transformation and wine tourism), and supporting exports. He also announced his desire to establish a joint viticulture/wine-growing presidency.